Persuasive Writing
So you want to be a Persuasive Writer
How would you like to write so that people will not only read what you write…but also be compelled to take action based on your words? You’re on the right page, keep reading…
You need to identify persuasive writings and put that writing style under a magnifying glass. Think of the last time you read something and it caused you to take action. It can be a simple headline for an ad which caught your attention or an inspiring story in a magazine.
When you’re able to identify these persuasive writings, you can then examine them by reading actively.
Most people read passively. What I mean by this is you see some text which catches your eyes and before you know it, an hour has passed. At most, you may get a good feeling if you’ve learned something from the text. Reading passively doesn’t do anything to build your writing skills.
Start scanning and reading things that catch and keep your attention. Study and analyze the text to identify what it is that caught your attention. What words did the writer use? Are the sentences and paragraphs short or long? What is the mood of the message? How does the author move from one paragraph to the next?
What is the main point the author is trying to communicate? Who is the author writing to? These are just some of the things you’ll want to study in depth.
You want to read text from many authors so you get a variety of different styles to follow. When you practice reading actively for a while, you’ll naturally begin to write in a way which is more alluring to others but more importantly, it’s alluring to you.
When writing becomes easy to you, you’ll be compelled to write more. I can’t stress it enough here, the more you practice, the better you get. Probably the biggest stepping stone for you is to get more comfortable just writing. At the point where you get comfortable with your writing you’ll start writing more without hesitation.
To learn read more actively, you really need to write down what you’re reading. Yes, this means you’ll need to copy the words you read onto a blank sheet of paper or legal pad. This will force you to read slower and actually examine the words and sentence structure.
Persuasive writing is a skill that every writer should perfect. Even if you decide to outsource your copywriting, you will find that having the ability to write persuasively can win you more friends in the right places.
